Rabbit is an innovative, Sydney-based production company that works across Australia and New Zealand. We pride ourselves on creative collaboration between our roster of directors, agencies and their clients; this process enables us to create visual content, across all media platforms, to the highest possible standard.
Rachel McDonald
9 Projects

Rachel McDonald is an award-winning director and writer whose body of work spans commercials, music videos, documentaries and narrative films.

Rachel was born and raised in a small coastal town in Mississippi, where she absorbed the rhythms of storytelling from a young age.On a mission to tell meaningful stories, she sought inspiration in inspiring places like Jordan, Uganda, Morocco, Nicaragua, and Egypt.

Rachel has directed global campaigns for major brands like BMW, Mercedes, Ikea, Toyota, Ford, Facebook, Gatorade, Volkswagen, Cadillac, Chevy, Microsoft and HP and her work has been recognised by Cannes Lion (Film Craft), Webby Awards, LIA Awards, Voice of a Woman Award, Source Creative Top 100 Spots, Shorty Awards, The One Show (Craft Direction), Addys (Gold and Bronze), and Cresta Awards, among others.

Rachel lives in Ojai, California.

Mercedes x Cinderella
Rewrite The Story
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BMW
Deferral
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Gatorade
Every Day Is Your Day
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Cadillac
Flip The Script
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Ikea
Bottled
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Chevy
Safe Places
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Duluth
The Wayforgers
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Tetley Tea
Not Your Average Cup of Tea
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Thinx
MENstruation
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