LOOSE is a creative powerhouse. A director and creative director with a culturally-attuned sensibility, she knows how to curate memorable moments and evoke profound emotions in audiences. Earning her directorial stripes in music videos, her work is characterised by a playful imagination and an infectious energy.

With her finger on the pulse, LOOSE knows how to create viral impact and resonate with Gen Z. Her recent campaigns for Football Beyond Borders and Sports Direct demonstrate her ability to deliver authentic performances from non-actors and celebrity talents alike.

Creative Director to Fred Again (among others), LOOSE oversees his creative output and live shows, planning tours and making strategically experimental decisions that continue to surprise audiences worldwide.

LOOSE's work has been recognised at multiple awards: UKMVA, Young Director Awards, Kinsale Sharks, Creative Circle, D&AD, Radio Academy 30 under 30 and the Berlin Commercial Awards.