Lachlan treats absolute nonsense with complete cinematic gravity. His work pairs considered art direction and character logic with impossible scenarios, giving strange ideas their own grounded reality. First establishing his approach as co-founder of music video anomaly KROZM, he has since directed campaigns for brands including Australia Day Lamb, Ford, and Australia Post.
A common element throughout his body of work is his creation of highly-crafted, beautiful worlds coupled with performances that are consistently cinematic, regardless of genre. Lachlan has won a host of prestigious awards including AWARD Awards, Adweek and Mumbrella’s respective trophies for Ad of the Year, and a Cannes Young Director Award.